5 Guidelines for a Successful Email Marketing

5 WAYS FOR A SUCCESSFUL EMAIL CAMPAIGN

Obviously, technology has advanced the marketing strategies globally. With an access to the relevant applications, an entrepreneur can easily project their products or services to prospective customers outside their region effortlessly.

Since internet has transform the world to a global village; electronic marketing has taken the lead over conventional and traditionally marketing. The invention of social media platforms, websites, email marketing bridge the wide gaps between business owners and their customers. With any of these, you can easily sell your services and products to any of your leads. Businesses are thriving online; in fact, some business relay on the power of internet for their success story.

Email marketing is an act of sending sales message about a product or service to prospective buyers. This act takes your business beyond your physical location, passerby, loyal customers to the screen of your target audience. However, there are rules that guides email marketing; for you to keep enjoying a successful email marketing or campaign, we present to you some of the tips that we will help you.

1. Do not use deceptive email addresses, names, domain names or subject lines to mislead the recipient. Be truthful and honest.
2. If sending an email to an individual who has not given prior consent to receive marketing communications from your company, you must identify the message as an ad
3. If the message contains adult content or explicit imagery, this must be specified clearly in the subject line of the email
4. Include a physical street address within the content of all marketing emails
5. Provide consumers with a conspicuous and straightforward way to unsubscribe from marketing emails. Fulfill unsubscribe requests within 10 days.

With a strict adherence to the above tips, you are a step forward to execute a successful email campaign for your business.

Social Media Engagement

The speed at which we do business, and the number of channels we’re using to do it, is rapidly increasing. Your customers and employees have many choices when it comes to communicating, and social media channels are key components of the customer journey. It’s crucial that today’s organizations embrace social as a key aspect of digital transformation, rethinking how they approach customers as well as internal communication. 

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Use same Technology like the big enterprises! Sign up for our Microsoft® Modern business solution( Office 365). It is an easy-to-use set of web-enabled tools that let you access your email, important documents, contacts, and calendar from almost anywhere and any device—including PCs, Macintosh computers, iPhones, Android phones, and BlackBerry smartphones. Designed to meet the needs of a diverse range of small businesses, Office 365 lets you choose which tools to use. It works seamlessly with the programs you already know and use, including Microsoft Outlook®, Microsoft Word, Microsoft Excel®, and Microsoft PowerPoint®. It’s easy to try and simple to learn, and it works with your existing hardware. Office 365 also offers improved collaboration capabilities, including a password-protected portal to share large, hard-to-email files both inside and outside of your organization. Powerful security features from Microsoft help protect your data, and when the service is released for general availability, it will be backed with a 99.9-percent uptime guarantee.

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Video Banking : The next chapter in Bank’s digital transformation! Ain’t we lagging behind as usual?

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In Q1 2016, Efma, a not-for-profit association of 3,300 retail financial services companies in more than 130 countries, and Vidyo, a leading visual collaboration provider Vidyo conducted a series of Think Tank meetings to understand the role that video banking plays in the digital transformation of banks. Sixty-three banking professionals from 24 countries participated in the meetings.
Additional quantitative data was collected regarding attitudes toward video banking via an online survey that was conducted in Q1 2016.Respondents included 136 bankers from 52 countries. This report consolidates the outcomes of these two activities and integrates primary information gathered from Vidyo’s experience in implementing video banking systems with banks around the globe.

The results of our survey strongly suggest that video bank solutions would be a welcome addition to existing options, with 93 percent of survey participants responding that they felt video banking would have a “Positive” or “Strongly Positive” impact on customer satisfaction.

This indication of consumer enthusiasm and high level of interest in video banking makes perfect sense considering how today’s free video conferencing apps such as Google Hangouts, Skype and Facetime are being embraced by the general public as a trusted and effective means of communication. The time is now for the widespread adoption of video banking…..” culled from a publication from Vidyo and Efma.

Bringing it back home they also stated that  “When customers and bank staff engage in banking transactions or consultations through remote video collaboration sessions, there seems to be an obvious solution as it offers more convenience to customers, since they can make their transactions from the comfort of their homes instead of traveling to the bank.

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A choice not available for non-resident Nigerians and like they rightly pointed based on the trends and adoption , the time is now! Providing live online video interaction to your customers enriches the customer journey and builds trust and brand loyalty. Using the VidyoWorks API’s and contact center reference design, We can video enable your high value client services in as little as a few weeks, without in-house video technology expertise. Ease of use and convenience flatten the adoption curve.
Employees are quickly proficient and there’s no intimidation factor for clients to interact over video. They simply click, join and have highly personal and effective interactions with your organization’s customer care professionals.

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Video banking enables new and valuable engagement opportunities, such as the ability to include people who would not be able to attend in-person meetings, like remote subject matter experts or customer family members.

Verifiable Banking references according to the publication by Vidyo:  put Video Banking as the next best thing in Banking. Please read on:

“One successful early adopter of online video banking is IndusInd Bank, one of the fastest growing next-generation private sector banks in India. Induslnd launched their Video Branch service in June 2014, and made it available to their customers via desktop and mobile devices.
IndusInd Bank customers are now able to connect with their branch manager, relationship manager or with a centralized video branch executive. Patrons of the bank who are not residents of India are also able to experience this personalized video banking service from outside the country.

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“Our Video Branch ‘face-to-face’ online banking customer service, powered by Vidyo, is the next frontier of banking and brings our branch managers and centralized banking services closer to our customers with highly personal interaction. VidyoWorksTM is the only solution that could deliver on the promise of high quality connectivity from any location, on any device over any network and we are pleased to offer this very high-quality, easy to use service to our customers.”…….. Romesh Sobt (Managing Director and CEO,IndusInd Bank).

The offering encompasses all banking services that had previously been only available via IndusInd Bank Phone Banking. Additionally, Bank customers can choose to make other kinds of financial transactions such as opting for fixed deposits or recurring deposits, or transferring funds through NEFT and RTGS.
The Induslnd Bank launch was supported by an extensive nationwide advertising campaign and the new service is now positioned as a key innovation, creating a competitive advantage for the bank. Since the launch, IndusInd had seen a
massive ramp-up of the service and by mid-2015 the system was supporting 1,000 daily video calls and experiencing higher than 65 percent repeat usage.

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Also see the extract on another Video banking reference : “Barclays Bank. To provide a new, secure, video-based service so that their customers could engage in banking activities wherever and whenever, Barclays Retail Bank launched its Video Anywhere service in the U.K. in December 2014. Today, in addition to the availability of bank representatives in a growing number of Barclays branches, the 24/7 service offers customers to speak to a video banker that can be accessed via smartphone, tablet or computer at a time and place convenient to them. At Barclays, video banking has become a powerful tool in deepening relationships with Clients and Customer; allowing multiple video bankers to be in one place enabling quick and easy sharing of best practice whilst also providing workforce flexibility without the constraints of the traditional Retail Network operating times.
The Barclays Video Anywhere service, initially offered only to Barclays Premier customers, will soon be available to the broader Barclays customer base. The phased roll out over the next 6 months targeting specific customer profiles such as frequent retail network users, digitally savvy but nervous adopters and
customers with accessibility requirements”.

Simon Separghan, Director of Global Contact Centres & Omni Channels of Barclays Retail Bank was also quoted in this report that “Customers continue to demand human touch and empathy and there is significant benefit to provide not only a voice, but a face of Barclays. The majority of our customers who experienced video banking now demand that their future servicing activity takes place via a video interaction. And If I take a like-for-like servicing request via traditional telephony vs. video banking, the NPS is almost double. It has incredible value for us as an organization.”

Scimitar Global Services Limited (SGSL) in partnership with Vidyo and Granteq is offering  Video Banking solution to Banks in Nigeria and all players in the financial services industry to leverage this technology to add a face to face interaction in addition to the existing channels to maintain customer loyalty, trust and satisfaction which all assures revenue.  So feel free to contact us immediately for a demo and next steps. Our Business consultants will be very glad to come and and show the benefits of Video engagement in Banking. We strongly believe that adding video will reduce fraud.

Please drop your details below:

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Credit to Efma_Vidyo_Banking _Report

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Add Video to your contact center engagement and relationship management channels at no cost to your customers!

 

Would you consider adding Video to your contact center engagement and relationship management at no cost to your customer?

Would you want to add a personal touch to relationship management and contact center operations to elevate customer-agent/relationship officer & manager’s interaction at no cost to the customer?

Have you considered that with the trends and advent of budding cashless market, digital and omni-channel service delivery season that some customers may be more comfortable with a face to face alternative without visiting your branch or store or office location?

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If Yes, Scimitar Global Services Limited (SGSL) in partnership with our OEM partners is offering a reliable and easy to use video engagement solution both enterprises, mid-market businesses as an additional channel to customer engagement. This adds a human face to the calls and chats!  and we believe it will benefit all even our fellow citizens in diaspora who may need to access products and services  like financial , retail , legal etc

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Video engagement provides a personal touch to relationship management and contact center operations to elevate customer/agent/relation manager’s interaction. With communications and understanding improved through the use of video, agents and relationship managers can resolve tickets quicker, increase net promoter score and effectively meet other KPIs. The ability to share desktop applications from both sides of the conversation improves up-sell opportunities, all while delivering an added level of collaboration to high value customer and agent interactions. It transitions a voice, chat, and webpage interaction into a true Omni channel experiences at no cost to the end customer.

This experience is easily accessible from one of the following scenarios: webchat escalation of video, voice escalation to video, and click to video chat from webpage or mobile applications. Unlike other solutions, our delivers a high quality end user experience, regardless of available bandwidth. Providing content sharing, and the options to begin a video chat directly on a webpage without downloads or plugins, including multiparty video conferencing.

We now believe that a lot of consumers prefer self-service and can even pick up their phones and call their account managers, but when they need assistance, seeing and dealing with a person face-to face is best especially when the person is not within reach. Facial expressions and body language increase understanding to move quickly through a Simple sales process, and video conferencing is the most efficient way to achieve this goal.

Our video based customer engagement solution is designed  to service e clients and manage interactions  directly over video, thereby

  • improving net promoter scores
  • will Improve customer satisfaction,
  • increase revenue, and
  • reduce customer churn with high quality video Benefits

Vidyo helps agents, relationship officers and managers do their jobs better. Service organizations are able to add personal touches to high value requester and as fulfillers are able to escalate to video straight from contact center portal and other different forms with single click. This results in quicker first call resolution times, from visual trouble shooting and improved understanding through video. Plus the ability to multiparty video chat with an expert increases accuracy of calls, and streamlines issue mitigation.

With a Video enabled contact center agents can support customers with a “See What I See” experiences for field service technicians or home consumers using network resilient video from smart phones, smart glasses and tablets. The agent will see the Video call displayed in the familiar application and will be able to easily manage the video interaction, while also maintaining cases and incidents on Video-based interactions.

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The results of video-enabled field services are numerous:

  • a visual connection develops deeper customer relationships,
  • drives higher First Call Resolution rates (FCR),
  • reduce Average Handling Time (AHT),
  • increases operational efficiency and
  • provides a tangible competitive edge.

Thanks to a Vidyo’s API integration, it is now possible for Video enabled contact centers, help desks portals and other applications to leverage market leading solutions and value-added services.  Video calls will be seamlessly integrated into the audio recording system, allowing the same monitoring, training and analysis applied to other communication channels to be applied to video engagement.

So if you are interested in adding video to your customer engagement. Kindly drop your details here  and schedule  demo with our team in Lagos , Nigeria.

Also get connected with our Social media pages. Kindly Like and share, follow and Re-tweet our posts.  You stand a chance to win a mobile phone. Thank you

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